Data-Driven Design: What Consumers Really Want in Shapewear
The surge in targeted midsection products is more than a fad; it reflects consumers’ desire for visible results with minimal routine disruption. Contemporary designs prioritize comfort, breathability, and discreet profiles that work under athleisure and structured outfits alike. Adjustable closures, flexible boning, and sweat-wicking liners are replacing rigid, one-size-fits-none...